DutchCrafters Spotlighted by Microsoft for its Use of Machine Learning Technology

DutchCrafters, the largest Internet retailer of Amish furniture at www.DutchCrafters.com, has been featured by Microsoft for its use of smart product recommendations.

The Microsoft case study, available at https://customers.microsoft.com/en-US/story/dutch-crafters-retail-microsoft-cognitive-services, states that “DutchCrafters has succeeded in joining old and new.” The furniture retailer bridges the gap between the low-tech, handmade world of Amish furniture and the newest in ecommerce technology.

One of those newest technologies is the Recommendations API from Microsoft Cognitive Services.  DutchCrafters has used this machine learning technology to offer customers product recommendations that meet the customers’ preferences out of the thousands of products available on its website.

DutchCrafters’ effective use of Microsoft Cognitive Services, boosting its conversion rate by three-times for those using the recommendation results, caught Microsoft’s eye as one of its success stories.

DutchCrafters is the flagship ecommerce site of Sarasota-based niche retailer JMX Brands. JMX Brands has made several lists for its innovative business model and fast growth, including Furniture Today’s Top Furniture eTailers, Internet Retailer’s Second 500, Business Observer’s Gulf Coast 500, the Inc. 5000 and GrowFL’s Companies to Watch.